Read Lead Rebrand & Website Design


LA-based Read Lead was improving hundreds of children’s lives a year via their literacy-based summer programs, yet going mostly unnoticed—victims of weak and inconsistent branding. As part of AIGA Los Angeles’ Design for Good initiative, my team created a new identity for the non-profit, including a new color palette, tagline, and completely redesigned website. The resulting brand story was so powerful it brought one of the co-founders to tears.