ZZZs by Ashley Website
Retail giant Ashley Furniture launched ZZZs as a unique retail concept: a store which would transform mattress-buying into an enjoyable, spa-like experience. In-store, customers were relaxed and pampered—but how to transfer that ambiance online? My team created the responsive ZZZs website UX and UI using a soothing color palette, dreamy imagery, and brand-appropriate messaging. We insisted that the site’s navigation draw cues from the in-store tablet-based checkout system, and the site launched to stakeholder accolades.