Z Living Network
Z Living is a lifestyle network dedicated to health, wellness, and natural living. We designed the network’s first completely comprehensive brand identity which stretches from on-air, to print, digital, and out of home. This included a new logo redesign as well as well as logo designs for original series. The copy, color, tone, and character all reflect positivity, happiness, and optimism. The “voice” of the network is friendly and conversational, sounding like your next door neighbor or best friend. It’s a lifestyle network, so it’s important that it feels like one. Happy lives here.