Vapors Magazine Rebranding
Vapors, a street and skateboard culture magazine, had a problem: Its target audience was growing up. The readership was still interested in art and fashion, but their lifestyle was clearly changing, and to survive, Vapors needed to adapt. My strategy was to move the design away from its colorful and bombastic past towards a stark and sophisticated future. The feedback was clear: the brand overhaul was a success, and management was thrilled.