Laemmle Theaters Website
LA-based Laemmle Theatres is a group of family-run art house movie theaters founded in 1938 and beloved by local film buffs. I was recruited by Three Thirty and Innfusion Studios to help amplify the organization’s newly-created logo into a full-fledged brand identity. Our strategy was to capture the authentic irreverence at the core of Laemmle’s brand ethos—a trait shared by their fan base. The redesign was so effective that its elements have been introduced into various aspects of the in-theater Laemmle experience.