iam8bit Logo & Identity

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Iam8bit was shifting, using its success from art shows to evolve into a video gamer-oriented lifestyle brand/marketing consultancy, a move which necessitated a re-examination of its 6-year-old logo. My team’s strategy was to embrace the change, and create a flexible logo system that allowed the organization’s look to shift in service of their latest creative needs or collaboration. Iam8bit loved the mark so much they painted it 20 feet tall on the walls of their office.

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