Green Energy Reporter Logo

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Green Energy Reporter serves up the latest insider industry news to clean energy sector investors. The green energy vertical was so overflowing with competitors, GER was having trouble standing out from the crowd. When my team redesigned its identity, our strategy was to avoid the standard clichés which dotted the industry landscape: leaves, trees and solar-inspired imagery. The result was a unique and lasting mark which, in the words of the founder, “nailed it!”

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