Capstone Financial Logo
Capstone is an Illinois-based mortgage company offering a variety of competitive loans and programs. Honesty and integrity are core principles of the brand, yet the organization wasn’t standing out from the crowd—how could management demonstrate trustworthiness when all of their competitors were making similar claims? I create a new logo for them that visually supported their values—something their competitors weren’t doing. It worked, and the business now garners more recognition than ever.