Boss Key Productions Logo
Boss Key Productions is a video game developer creating first-person shooters solely for the PC platform. Its founder, Cliff Bleszinski, was coming out of an early retirement to launch the studio, and he needed to make a statement that this was no publicity stunt. My team created a bold and lasting identity as audacious as the games being developed. A leak of the logo set the gaming community abuzz—Boss Key added 5,000 new Twitter followers in three days.